Books By Ruben Licera
Timeless lessons on wealth, influence, and the pursuit of Certainty.
Unlock It
The New System to Launch an Online Business
Unlock It distills more than a decade of Dan Lok’s work with entrepreneurs, executives, and founders who have applied his philosophy of wealth, success, and significance.
Following the international bestseller F.U. Money, this fifteenth title is considered Dan’s most personal and complete work. Through the lens of his own journey, the wins, losses, and lessons, he reveals how anyone can use Wealth Triangle Dynamics to achieve financial independence in any economy.
Rather than relying on theory or motivation, Unlock It offers clear, actionable frameworks for earning, keeping, and multiplying wealth. It is practical, candid, and infused with the same intensity that turned Dan Lok from an indebted immigrant into one of the most influential business voices of his generation.
Unlock It Journal
Learn How to Double or Triple Your Sales in 45 Days and Beyond
Drawing from two decades of Dan Lok’s business experience, the Unlock It Journal combines proven goal-setting and planning methods used by top performers worldwide.
It helps readers install daily habits of organization, reflection, and execution, the same foundations behind the Certainty philosophy.
Also offered as a four-pack for a full year’s supply.
HOME SERVICE
How to Find Clients for Your Home Service Based Business
The book that introduced Dan Lok to a global audience. F.U. Money challenges conventional career advice and replaces it with practical strategies for generating income through high-value skills and entrepreneurship.
Updated for today’s economy, it explains how to thrive during disruption, master recession-proof skills, and build a life of freedom on your own terms.
double or triple
Double or Triple Your Restaurant Sales GUIDE
A concise manual on ethical persuasion and communication psychology.
In Influence, Dan Lok reveals forty-seven emotional triggers that inspire action, drawn from years of testing and real-world sales experience.
Readers learn how to communicate with clarity, create trust, and present value so compelling that customers choose to buy.
Unlock It
The New System to Launch an Online Business
Unlock It distills more than a decade of Dan Lok’s work with entrepreneurs, executives, and founders who have applied his philosophy of wealth, success, and significance.
Following the international bestseller F.U. Money, this fifteenth title is considered Dan’s most personal and complete work. Through the lens of his own journey, the wins, losses, and lessons, he reveals how anyone can use Wealth Triangle Dynamics to achieve financial independence in any economy.
Rather than relying on theory or motivation, Unlock It offers clear, actionable frameworks for earning, keeping, and multiplying wealth. It is practical, candid, and infused with the same intensity that turned Dan Lok from an indebted immigrant into one of the most influential business voices of his generation.
Unlock It Journal
Learn How to Double or Triple Your Sales in 45 Days and Beyond
Drawing from two decades of Dan Lok’s business experience, the Unlock It Journal combines proven goal-setting and planning methods used by top performers worldwide.
It helps readers install daily habits of organization, reflection, and execution, the same foundations behind the Certainty philosophy.
Also offered as a four-pack for a full year’s supply.
HOME SERVICE
How to Find Clients for Your Home Service Based Business
The book that introduced Dan Lok to a global audience. F.U. Money challenges conventional career advice and replaces it with practical strategies for generating income through high-value skills and entrepreneurship.
Updated for today’s economy, it explains how to thrive during disruption, master recession-proof skills, and build a life of freedom on your own terms.
double or triple
Double or Triple Your Restaurant Sales GUIDE
A concise manual on ethical persuasion and communication psychology.
In Influence, Dan Lok reveals forty-seven emotional triggers that inspire action, drawn from years of testing and real-world sales experience.
Readers learn how to communicate with clarity, create trust, and present value so compelling that customers choose to buy.
